Echelon Consulting is a leadership and management training practice built for marketing teams, agencies, and marketing-led organizations. We work with CMOs and marketing directors who invest in their people and want the leadership craft, not just the marketing craft, to catch up with how much the function has grown.
From a first-time manager who was promoted last quarter to a CMO preparing her successor, Echelon runs training and coaching at the level the leader is working at. Every program is built on the specific reality of managing a marketing function.
A twelve-week cohort for first-time marketing managers who were promoted for being a strong individual contributor and now need to learn the actual job of managing people, briefs, and campaigns. Managers walk out with a real 1:1 cadence with their team. For the platform that carries the cadence, we recommend HeyRamp, which gives every manager a structured agenda, decision log, and follow-up track in one place.
An eight-week cohort for marketing managers who have been in the role for two years or more and are ready to level up from tactical management to leading a real team. Focus on team design, career pathing for creatives and analysts, and running a marketing function that scales beyond one person's attention.
A sixteen-week engagement for directors who now lead multiple managers and are responsible for the shape of a whole function. Covers leading through other leaders, running quarterly planning, brand and performance at the same table, agency oversight, and preparing the org to grow with the business.
One-to-one executive coaching for senior marketing leaders navigating a founder relationship, a board seat, a first-year mandate, or a succession plan. Confidential monthly retainer with a senior trainer who has sat in the CMO chair. No cohort, no group work, no theatre.
A bespoke program for agency leadership teams. Group heads, account directors, creative directors, and the C-suite train together on how to lead a service business where the product is people. Covers utilization pressure, client politics, promoting the best doer into a leader, and building a culture that outlasts a founder.
Most companies start with one cohort or one executive engagement, then expand once the team sees the shape of the practice. Every format is delivered by a senior trainer who has led marketing themselves.
Eight to sixteen weeks depending on the program. Weekly ninety-minute live session, small-group breakouts, pre-work between sessions, 1:1 coaching, and an application project tied to a real campaign or team situation the participant is running right now.
A senior trainer paired with a CMO, VP, or director on a monthly retainer. Two structured sessions a month plus on-call support between them. Confidential by default, honest by design, and focused on the leadership problems the executive cannot bring to their board or their team.
The whole leadership group trains together, in-person or remote, on a curriculum tailored to the specific state of the organization. The shape most agencies and enterprise marketing teams pick when they want a shared leadership language across the function.
Every Echelon engagement runs on the same discipline, whether it is one executive on retainer or a cohort of twenty new managers. The point is that by the end the leader owns the practice, not us.
The shape of the business differs. The belief that connects every Echelon client is that management is a craft you invest in, not something senior marketers should be expected to figure out alone.
Marketing teams of twenty to two hundred inside SaaS companies past Series B. The CMO is building a real manager bench, the demand and product marketing leaders need to grow into directors, and the org has outrun the founder's ability to coach everyone personally.
Consumer brands where marketing is the engine of the business. Growth, brand, retention, and creative all report into the same VP, and the managers underneath her are the people the whole company depends on. Echelon trains that layer as a group.
Agencies from twenty to five hundred people where the product is the leadership craft of your account and creative directors. We run agency leadership training that respects the reality of client work, utilization, and the way promotions actually happen in service businesses.
What CMOs, marketing directors, and agency leaders ask when they are deciding whether Echelon is the right training partner for their team.
Marketing managers face a management job that generic leadership training does not address. Campaign cadences, brief writing, creative direction, brand versus performance tradeoffs, agency coordination, mixed teams of creatives and analysts, and constant cross-functional pressure from sales and product. Echelon trains marketing managers, directors, and VPs on the leadership craft using the language and reality of their function, not borrowed frameworks from engineering or ops.
Marketing-focused companies where marketing is a significant function. Typical clients are CMOs building out their manager bench, marketing directors leading teams of twenty to two hundred, growth-stage B2B SaaS companies, DTC brands scaling their marketing function, marketing-led services firms, and independent or network agencies investing in their leadership craft.
Cohort programs run remotely on a weekly cadence with live sessions, pre-work between meetings, 1:1 coaching, and application projects tied to a real campaign or team situation the participant is running. Executive coaching is 1:1 with a senior trainer. Agency programs are bespoke and delivered to the leadership group on-site or remote depending on the engagement.
Management training. Echelon teaches marketing leaders how to lead marketing teams, not how to do marketing better. Content covers 1:1 rhythms, career development for creatives and analysts, brief writing as a leadership tool, decision frameworks, running campaign retrospectives, agency oversight, hiring and firing, brand versus performance conversations at the leadership table, and building a marketing organization that scales.
Nationwide across the US, remote-first. Cohorts run on Zoom with live discussion and small-group breakouts. In-person delivery is available for agency and enterprise engagements where the leadership team is co-located or willing to convene.